If there is one thing I have learned from working retail, it's that if you under-price your goods too much, everyone becomes suspicious and backs away. When I first set my music up for sale online, I deliberately tried lowering the price as much as possible. I figured that I'd follow the Henry Ford model and entice people to download my songs more frequently by keeping the prices low.
The sad truth is, these days you cannot even give music away for free - it seems like there is so much of it, no one wants it (or more likely, no one notices anymore since everyone is deluged with advertising at every turn.) So as an experiment, I went back to my online shops and jacked up the cost of everything.
My physical CDs now range in price from $29.95 up to a whopping $49.95 for Cram It Down, our first CD. Individual song downloads cost $4.95 EACH, and just for fun, I randomly made a bunch of cuts unavailable as downloads - you will have to purchase the entire album in order to hear everything. To add to the overall bewilderment, I made One Hundred Nights Of Passion completely unavailable as a digital download. There are only five physical copies left in the world, and when they're gone, that's it!
You can still get all of the albums for $9.99 on iTunes (I think) and possibly from Amazon, too. The so-called "royalty payments" you get from Amazon digital download sales amount to a few thousandths of a cent each, and is anyone really keeping tabs on Amazon's record-keeping?
We'll just have to wait and see if my so-now-I've-become-a-rare-collectible-item approach works out or not. (and if you're really strapped for cash, check you local landfill for my CDs and records. Green Citizen here in S.F. has been a tremendous help in getting my original music back to nature!)
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